A long caption is not a trend. It has up to 2,200 characters to write long captions, but you have to make it as short as possible. Unless you want to share special knowledge that requires more characters than usual – you should still let the photos talk more. The caption you make must provide context for photography, be able to inspire your audience, and show your personality or brand, as seen on Caption Craze.
Maintain that style consistently and match your character or your brand, but also remember to match the audience and platform. Here, it is very important to know your audience. Put simply, just remember that Instagram is a place to communicate that is informal and casual – or friendly. Audiences on Instagram are not particularly fond of messages in the stiff language that is often found on news platforms and the like.
Write a good caption, to the point, and feel free to add a touch of humor. And, of course, don’t forget about proper grammar and spelling.